Nigerian-styled ‘Queens of Africa’ doll outsells Barbie

A Nigerian businessman, Taofick Okoya, created a doll which has grown so big that it now outsells the legendary Barbie dolls in Nigeria.

Nigerian-styled ‘Queens of Africa’ doll outsells Barbie

The creation of the doll was not something he had always set out to do. He just needed to get a gift for his little niece but could not find a single black doll in the gift shop. So Okoya decided to create one which Nigerian girls could identify with, not just because of the colour of their skin but also the style of their dressing.

The Queens of Africa doll – as he named it – comes dressed in Nigerian traditional attire and accessories.

According to a Reuters report, the doll is now selling up to 9,000 units a month, which is 15 per cent of Nigeria’s toy market. Beyond Nigeria, the doll is now being ordered from countries like the USA, Brazil and even several countries in Europe.

Okoya’s mission, according to him, is to “make the Queens of Africa a symbol of hope, trust, and confidence by promoting African history, culture, and fashion.” He hopes the positive impact of the dolls will reach his daughter as well, who he says once wished she was white.

Okoya said: “I don’t believe Mattel sees the Nigerian market as a priority, yet their product has great influence on the psyche of the children here and affirms certain values contrary to our society.”

About SouthernGirl2

A Native Texan who adores baby kittens, loves horses, rodeos, pomegranates, & collect Eagles. Enjoys politics, games shows, & dancing to all types of music. Loves discussing and learning about different cultures. A Phi Theta Kappa lifetime member with a passion for Social & Civil Justice.
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6 Responses to Nigerian-styled ‘Queens of Africa’ doll outsells Barbie

  1. Liza says:

    I would love to have a couple of these beautiful dolls. The gowns and accessories are exquisite.

  2. yahtzeebutterfly says:

    I love these dolls! Every single one :)

    Look how happy this girl is with her two dolls:×200.jpg

  3. I have to get this doll.

  4. majiir says:

    I already know which one I want. They’re beautiful!

  5. rikyrah says:

    This is a great story. Gonna find me a way to get one.

  6. Ametia says:

    Thanks so much for front-paging this, SG2.

    This is what we need to be doing, producing our own creations that reflect us, culture and our diversity.

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