During the remainder of the 1970s the O’Jays continued releasing hit singles, including “Put Your Hands Together” (Pop #10), “For the Love of Money” (Pop #9), “Give the People What They Want“, “Let Me Make Love To You”, “I Love Music” (Pop #5), “Livin’ for the Weekend“, “Message in Our Music” and “Darlin’ Darlin’ Baby (Sweet Tender Love)“. Original member William Powell died of cancer in 1977 at age 35.
After adding Sammy Strain (born December 9, 1941) (of Little Anthony and the Imperials), the O’Jays continued recording, though with limited success. 1978’s “Use ta Be My Girl” was their final Top Five hit, though they continued placing songs on the R&B charts throughout the 1980s. The O’Jays success was not confined to the United States, as they also logged up nine hit singles in the United Kingdom between 1972 and 1983, including four tracks that reached the Top 20 in the UK Singles Chart. Their 1987 album, Let Me Touch You, was a breakthrough of sorts, and included the #1 R&B hit “Lovin’ You”.