WASHINGTON — Former President Barack Obama is in advanced negotiations with Netflix to produce a series of high-profile shows that will provide him a global platform after his departure from the White House, according to people familiar with the discussions.
Under terms of a proposed deal, which is not yet final, Netflix would pay Mr. Obama and his wife, Michelle, for exclusive content that would be available only on the streaming service, which has nearly 118 million subscribers around the world. The number of episodes and the formats for the shows have not been decided.
Mr. Obama does not intend to use his Netflix shows to directly respond to President Trump or conservative critics, according to people familiar with discussions about the programming. They said the Obamas had talked about producing shows that highlight inspirational stories.
But the Netflix deal, while not a direct answer to Fox News or Breitbart.com, would give Mr. Obama an unfiltered method of communication with the public similar to the audiences he already reaches through social media, with 101 million Twitter followers and 55 million people who have liked his Facebook page.
“President and Mrs. Obama have always believed in the power of storytelling to inspire,” Eric Schultz, a senior adviser to the former president, said Thursday. “Throughout their lives, they have lifted up stories of people whose efforts to make a difference are quietly changing the world for the better. As they consider their future personal plans, they continue to explore new ways to help others tell and share their stories.”
In one possible show idea, Mr. Obama could moderate conversations on topics that dominated his presidency — health care, voting rights, immigration, foreign policy, climate change — and that have continued to divide a polarized American electorate during President Trump’s time in office.
Another program could feature Mrs. Obama on topics, like nutrition, that she championed in the White House. The former president and first lady could also lend their brand — and their endorsement — to documentaries or fictional programming on Netflix that align with their beliefs and values.