Pepsi Max: Jungle Fever in a Can, Baby!!!

The Intersection of Madness & Reality

So this past weekend Republicans celebrated the 100-year-old birthday of former president Ronald Reagan. What was disappointing to me about this was the absence of the African American narrative as it relates to his politics. Even worse, is the fact that black folks themselves didn’t celebrate as “certain people” did the life of this great man. I mean everybody knows that other than any white man named Abraham Lincoln, Reagan has done the most for blacks and minorities in America. But yet Negro hypocrisy was the order of the weekend. Yep, Reagan got no love from Black folks even though unlike Obama, he created jobs for them. Yes, Reaganomics was the sperm that impregnated the mother of invention known as necessity, that birthed the entrepreneural spirit of poor people in urban communities – shout out to the 80s crack era, son!

One thing Black people didn’t fail to notice were the events of Super Bowl XLV featuring the Green Bay Packers and the Pittsburgh Steelers. And of course as tribal as colored folks are, they wanted the Black coach to win, hence their support of the Pittsburgh Steelers. Personally you’d think that “my people” would embrace our post-racialness and like me, throw out all racial frames and subplots to the the game. I mean, how dare the Super Bowl be an event where race is infused? So what there are no black owners; the majority of the players are Black, no? See, unlike you folks, I’m a glass is half full sorta guy.

Black people also didn’t fail to notice this Super Bowl commercial:

Now of course what I saw was a pretty hilarious commercial. But of course my people didn’t find it as humorous as I did. Today, this commercial and it’s obvious stereotypically racist undertones are the talk of the town all across the inna’nets. MSNBC owned, The Grio is touting the commercial as perpetuating the ‘Angry Black Woman’ stereotype. Which might be true to an extent, but don’t we celebrate these images ourselves when we patronize NAACP Image Award nominated shows like, oh… The Real Housewives of Atlanta?

Listen, before we decide to stage yet another one of those trivial protest boycotts demanding this commercial be pulled by Pepsi. Here’s something to for youse Black people to think about: The racial angle of the commercial was obvious; yes. But the truth is, we’re post-racial now; commercials such as the above should no longer infuriate us. It is nothing more than comedy, and nothing else. Hell, if you wanna protest something, protest Martin Lawrence reprising his “Big Momma” role in yet another stupid movie.

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About SouthernGirl2

A Native Texan who adores baby kittens, loves horses, rodeos, pomegranates, & collect Eagles. Enjoys politics, games shows, & dancing to all types of music. Loves discussing and learning about different cultures. A Phi Theta Kappa lifetime member with a passion for Social & Civil Justice.
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11 Responses to Pepsi Max: Jungle Fever in a Can, Baby!!!

  1. Vettte says:

    Congresswoman Sheila Jackson Lee Blasts Pepsi SuperBowl Ad on the House Floor:

  2. Ametia says:

    My son-in-law weighed in on the video.

    “now if they had a white couple and the white man wanted the black woman, that would be entertaining..but thats too daring for network tv during a super bowl.”

  3. I thought it was hilarious. And I laughed when the girl got clocked too. Uh huh, that’s what she gets. You don’t disrespect the wife!!! The girl gave the eye to a man with his wife right there. She had it coming!

    • Ametia says:

      Damn, just damn! I didn’t see this commercial, as I was otherwise engaged.

      1. I’m not a soda pop drinker, so Pepsi doesn’t get my cash for Pepsi.

      2. The two actors chose to do the commercial, and it’s a paid gig.

      3. It does pull out the stereotypes of the over-bearing & aggresive black woman, the weak black man, and the Beckie with Jungle fever and the man checking out the white woman as someone more desirable.

      4. LOL@ the can flying at the ladies head. And yes, she had it coming

      • It does pull out the stereotypes of the over-bearing & aggresive black woman, the weak black man, and the Beckie with Jungle fever and the man checking out the white woman as someone more desirable.

        Indeed it does! And I ain’t mad at the sista either. She was helping her cheating husband with his eating habits but he just couldn’t help himself. Yep…beyotch had it coming. Ka Pow!

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