Some HAPPY for you!
Millions of black boys sit in front of televisions with a basketball resting between their crossed legs, watching their basketball icons with awe. Well, one black boy will get to partner with the very organization that molds these icons: the NBA!
Per Forbes, the widely-popular national basketball league has entered a licensing partnership with 15-year-old entrepreneur Moziah “Mo” Bridges and his Memphis based company, Mo’s Bows, which manufactures handmade bow and neckties.
Initiated by the league, the agreement grants Mo’s the rights to manufacture products with the logos of NBA clubs for distribution through the company’s online store as well as retail outlets in a seven-figure licensing deal! The league itself is on track to rack in about $6 billion in revenue this year. Wow!
“Moziah’s creativity and entrepreneurial spirit are an inspiration, and we are thrilled about the launch of the Mo’s Bows NBA Collection,” said Lisa Piken Koper, NBA Vice President, Global Partnerships. “We are always looking for ways to diversify our merchandise offerings and cater to our fashionable fan base, and couldn’t be more excited that fans will have a fun and unique way to show support for their favorite NBA teams.”
Moziah “Mo” Bridges is channeling peak black boy joy with this major business deal!